Is Using Flash Appropriate In A Company Web Site?

The short response is maybe. The prolonged answer is usually that the question could be better asked, Is a 100% FLASH web page appropriate in company. The answer for this question, within my humble belief is, absolutely not. In fact , we certainly have had several clients come to us this year that have 100% Expensive web sites that will completely remake their internet sites because they simply do not are working for them. They are really having difficulties with search engines and with clients who can’t see their very own web sites.

Naturally , they do work in terms of visuals. If you visit a Adobe flash web site, you will see it. Must be visitor can easily see the web site doesn’t automatically means that the web site is certainly working for your business.

What is Thumb?

Flash is certainly technology manufactured by Macromedia, an innovator in web design tools. Show movies are a compilation of countless images, factors and textual content that is consequently compiled into a nice, small little digital file that then gets put on the web. Some designers build whole web sites employing this technology. Graphic artists quite like the technology as it gives all of them a great chance to show how talented they can be by developing interactive, moving, and quite honestly very entertaining websites. Remember though that your purpose for your business web page is to speak with your existing and potential clients, not to display everyone college thinks talented developer you employed.

What is Display Good for?

Flash is great as an add-on element for some graphic aspects of a business web page. Recently the flexibility for website owners to compile digital digital into flash movies was simplified and using display to stream a video is an excellent example of an ideal use for the purpose of Flash in a business site.

Another sort of where Show is popular and well received is certainly on web sites that are regarding presentation and never information. For instance , a rock band, kids websites with tiny games, a photograph gallery, a movie clip are all places where Show is particularly suitable.

Does Thumb have a place on the net? Absolutely and also, but as a website purchaser though, you have to determine the question, truly does Flash experience a place in the business site??

Can Everyone See Show

The short answer is no. Although accessible and a factor of most web browsers when they are set up, not most people have flash installed with their web browser. If a visitor who does not have a show plug-in issues PC trips a site that needs the Show plug-in, all their web browser might prompt these to install it. PERSONAL COMPUTER and web savvy visitors will likely go ahead and undertake it, but some users (like my mother) give up if a pop-up window asks a question and walk away, or perhaps surf away, thinking they just contaminated their PC with the latest doomsday malware. All of that stated, a large percentage of people can see Flash without too much anxiety.

Facts to consider

The Introduction Flash Little

Flash is commonly used for splash pages or post pages into web sites. Many of us have seen them, the animated movie or commercial leading us to a more traditional advertising web site. To get ever pondered why the Flash developer almost always locations a omit intro hyperlink on this site? I believe it is very because they know that if they do not allow individuals to skip the Flash splash screen they are going to lose the visitor. Remember that most net surfers happen to be impatient and perhaps they are usually trying to find information, certainly not another business. Get visitors to your main webpage and do that fast.

The trend of using splash pages offers declined during the past couple of years for the reason that the internet provides matured. It truly is my idea, and greatly shared, that if your web-site is about good information, afterward an obtain screen is really a road engine block to your guests.

The Search Engine

Search engines like yahoo send out automatic robots referred to as spiders that crawl through the internet and create substantial databases of web pages. Persons then hunt for web pages based on key words that happen to be embedded on the web page in hidden tags as well as in the written text that is online page itself. If it is important to you that individuals find your web site it is important for you to create well written text and links with your web pages that the search engines will find, read and follow. Search engines cannot view the text very quickly page. Search engines cannot watch hyper-links upon flash internet pages and therefore simply cannot follow the backlinks. Your site will not appear very important to the majority of search engines since to a search results your web-site will include one webpage and the only relevant details that the internet search engine will see is your meta-tags if they exist.

Explained all of that, you will discover arguably methods for getting a Thumb site found and catalogued by a google search. It simply is not the best thing to do and you may likely need a Search Engine Optimization specialist to assist you.

Testing Linking

If you are kind enough to put backlinks on your website for different web sites, then you definitely are featuring them with a “vote of confidence” with regards to search engine rankings. A lot more web sites that link to a web site, in the sight of the internet search engine, makes the connected web site more important. Taking that a step even more, the more essential the web site that links for you the higher the potential ranking your websites will get. Furthermore, sites offering you with a reciprocal link will be in effect providing you with their “vote of confidence” and in turn making your internet site more important.

Remember what I said earlier? Search engines like yahoo cannot find hyper-links if they are embedded into flash. So although the links are treasured they will not contribute to the search engines conception of how beneficial your website may be to the world and as a result all those “votes of confidence” are going to waste.

Make sure that individuals that provide you with a link from their site to you can be not inlayed into a thumb page. Links should be in pure HTML or Hyper-Text MarkUp Dialect. If you present links to other web sites on your site, the same applies to you personally, use HTML.

Don? capital t Break my personal Back Option

Web-browsers every have a back key. As software users, and even more specifically mainly because web browsers, we take advantage of the back key as a couple of course. It is a good practice being a web developer to not break the back key. Unfortunately, because of the nature of Flash, the spine button doesn’t work for backwards navigation inside the flash website.

Create a Book mark if You Can

Persons like to book mark pages around the internet so that they can quickly return to them at a later time. Web surfers do not generally bookmark the index page, or the primary page, of your web site. For instance , if you web page has a awesome currency ripping tools or a superb mortgage calculator on it, people may simply want to bookmark just that page. You cannot bookmark an internal page within a Flash web page. You can simply bookmark the main page. Give it a try. Visit a 100 % Flash website, surf in regards to bit, therefore try to save the webpage you are looking at. That doesn’t work, because you literally haven’t changed web pages from when you initially arrived at this website, you have merely played the animation which made it seem as though you went to distinct pages.


The cost to produce a traditional marketing web site employing standard design graphic, HTML and textual content is in most all cases less expensive than using Adobe flash. If you beautiful proposes to use Flash, check with the question, how much would it price to do a similar thing without adobe flash.

Making Revisions and Changes

If you have the web site constructed 100% in Flash, you may have subscribed to a certain skill-set in the designer. If you want to make revisions, you will constantly need to use someone who can work within Show. The same theory applies should your web site is usually images, HTML CODE and text. The distinctive difference is that there are a lot more web masters that work with the after than in Flash. It also typically will take much longer to make revisions to Thumb sites and thus your expense of maintenance can be extremely steep.

So to simplify, the original art and style is labored on in the. FLA format plus the final file that goes on the internet server can be. SWF.

I realize it again and again where the custom made does not supply client along with the source apply for their adobe flash elements or web site. They will protect the. FLA files, and guess what, you have to head to them for updates and revisions. Regardless of how accomplished your new webmaster or custom is, if you can’t have the source file with all the. FLA file format for your Flash site you are not able to redesign it. You must ask the designer to provide you with this origin file if you opt to use Thumb elements on your web site.

One final Note Upon Flash

You should do not translate my remarks here mainly because me becoming anti-flash truth be told, it really is a great media technology. If you have the budget and want to make your web site employing 100% normal flash, there are some things you can do to mitigate some of the pitfalls which i have defined here.

Use a javascript to detect the browser capabilities of the visitor and ensure they’ve Flash plug-in to support the Flash in your site. In case the result of this simple test out is “no they do not support Flash” then the right thing to do is normally direct them to an alternative HTML based web site together with your content. So , although you may overcome the missing Flash plug-in you must have two internet sites designed (the Flash one particular and the HTML one).

To conclude

Flash is a superb design application to add elements to your website to spice up.

Flash is ideal for delivering wealthy media just like audio and video.

Utilize theory, put flash to your web page, don’t add your web page to flash and you may deliver a superb experience to your visitors.

Should your web site is around delivering data, make the data first plus the design second. Web sites that provide great articles do not need to vibrate, giggle, blink, click and buzz.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s